Refúgio Pedra Moura
A chalet in the hills on a typographic, minimal site. The name fills the screen and the manifesto lights up word by word.
- Status
- Concept project
- Niche
- Houses
- Package
- Stay package
- Location
- Vale das Videiras, Brazil
The brief
The name comes first.
Refúgio Pedra Moura is a fictional business, made to show the Stay package with nothing but type and photography. The chalet’s name opens the site in huge letters and shrinks up to the top. Then a short manifesto lights up word by word, the rooms take the whole screen and the photo of the house at night slowly opens up.
What we designed
- A huge name that shrinks to the top
- A manifesto that lights up word by word
- Full-screen rooms, one at a time
- Map of what is nearby, with real times
- Reviews in sequence and booking through WhatsApp
The film
The whole site in 1 min 5 s.
Moments
Three scroll moments.
-
01
The manifesto lights up
"Stone from the land, reclaimed wood and the whole valley on the porch." The sentence goes from grey to black, word by word.
-
02
Full-screen rooms
Living room, bathtub, bedroom and breakfast pass one at a time, each filling the screen with its name in large type.
-
03
The night opens up
The photo of the lit chalet starts small in the middle of the page and opens up to full screen.
On the phone
Remade for the small screen.
The scroll moments were redesigned for the phone, not just shrunk.
